Product
Cooper Tire Prepares a Well-Done Steak Promotion
FINDLAY, OHIO – Sept. 1, 2004 - COOPER TIRE & RUBBER COMPANY (NYSE: CTB) invites you to steak out their sizzling fall promotional deal. Starting September 1 and running through November 30, 2004, purchase four Zeon 2XS, XST or ZPT tires, and the steaks for your next barbeque are on us!
Here’s the beef. When consumers purchase four Cooper Zeon 2XS, XST or ZPT high performance tires, they earn a free Omaha Steaks Gift Certificate (up to a $66 value), redeemable for specially selected mouth-watering Omaha Steaks products.
The Zeon family of tires is a line of high performance tires marketed by Cooper. Cooper’s Zeon 2XS is offered in 29 sizes, designed to meet all high performance passenger vehicle needs. With the Zeon XST, consumers can improve both the appearance and performance of their sport “tuned” trucks and SUVs with the popular 22- and 23-inch sizes. The attractive Zeon ZPT meets the needs of the tuner enthusiast who prefers sporty tires and other aftermarket performance equipment to enhance their vehicles. The ZPT is available in 17 sizes, ranging from 15 to 18 inch.
"This partnership fits well with our marketing strategy," says advertising manager Laura Goetz. "Not only does it help our dealers maximize their advertising efforts, but also creates enthusiasm with consumers."
Now you can have the sizzle and the steak! We’ll leave the cooking up to you.
Company Description
Cooper Tire & Rubber Company, headquartered in Findlay, Ohio, specializes in the manufacture and marketing of products for the global automotive industry. Products include automotive, motorcycle and truck tires, inner tubes, tread rubber and equipment, as well as sealing, trim, NVH control systems and fluid handling systems. Cooper has more than 20,000 employees and 52 manufacturing facilities in 13 countries. For more information, visit the Company’s web site at: www.coopertireandrubber.com.
Company Contact: Laura Goetz, (419)424-4371